Dustin Moskovitz,

Co-Founder & Chair, Asana

Asana’s mission: Help humanity thrive by enabling the world’s teams to work together effortlessly

“We have chosen to list with the Long-Term Stock Exchange (“LTSE”) to align ourselves with people and organizations that share a long-term view of our growth. We believe that a long-term philosophy is in service of pursuing our vision in a steady and persistent manner. Like all companies, we intend to create great returns for our shareholders and our goal is that those returns are a natural byproduct and a catalyst to fulfilling our mission: to help humanity thrive by enabling the world’s teams to work together effortlessly.”

(From Asana's LTSE Listings Policies)

ABOUT ASANA

Asana is the #1 AI work management platform driving greater clarity, and impact at scale.

Powered by the Work Graph®, the most complete and connected map of an organization's work, Asana is where work connects to goals. Over 150,000 customers like Amazon, Accenture, and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches.

Founded: 2008
Headquarters: San Francisco, CA
Industry: Technology, Enterprise SaaS
Symbol: ASAN

Asana’s AI vision for the future of work

Guided by principles such as transparency, fairness, and accountability, Asana ensures that its AI systems are built with the utmost consideration for ethical use and respect for user privacy.

Asana's human-centered approach to AI aims to augment human potential, improve productivity, and foster meaningful connections, ultimately creating a more inclusive and collaborative work environment.

At Asana, we do not just see a future powered by AI. We see a future where AI and human ingenuity combine to radically improve how teams work, unleashing the full potential of every business and organization. That is the future we are building together—one feature, one team, and one step at a time.

Asana’s human-centered AI principles

  1. AI should help people achieve their goals
  2. We design for human + AI teams
  3. People are accountable for decisions
  4. We are committed to safety — in the short and long run.
  5. We promote transparency, in practice and in product

Asana is where work connects

Imagine a world where work is effortless, where teams are perfectly in sync, and where every task is a step toward a shared vision. At Asana, we’re on a mission to make this vision a reality. We believe that by connecting teams, work, and goals, we can unlock the full potential of organizations and empower them to achieve greatness. And with AI woven into the very fabric of our platform, we're accelerating toward this future faster than ever before.

Our values are our north star

"At Asana, our values are our north star, and our business goals are designed to align with those values."

— Anna Binder, Asana People Operations

Clarity

Asana’s product and culture aim to ensure that teams know who’s doing what, by when, and why, which unlocks the best work experiences and outcomes.

Co-creation

Asana believes that great achievements are almost always the result not of one, but many. The Asana team brings their best, lets go of egos, and works with empathy and trust to do great things together.

Heartitude

The Asana team embraces what makes them human, takes time to play and have fun, and creates meaningful experiences for their own sake. Compensation is linked directly to long-term performance.

Key Metrics

  • $322M Total Revenue, FY 2023*
  • $213.8M Gross Profit, FY 2023*
  • 6.910M Total Orders, FY 2023*
  • 11.7% Revenue Growth YOY*
  • 11.2% Gross Profit Growth YOY*
  • 6.2% Order Growth YOY*

*ThredUp Inc., Full Year 2023 Supplemental Financials

Asana’s ESG impact

Asana's comprehensive ESG report provides valuable insights into the company's commitment to environmental, social, and governance practices. Asana recognizes the significance of integrating sustainability, social responsibility, and effective governance into its operations.

Asana’s most recent ESG report highlights company-wide efforts and achievements in areas such as environmental conservation, employee well-being and diversity, community engagement, ethical business practices, and transparent governance.

Through clear metrics and tangible actions, Asana showcases its dedication to creating a positive impact and driving meaningful change. The ESG report serves as a testament to Asana's core values, demonstrating its commitment to long-term sustainability and its role as a responsible corporate citizen.

Better policies for greater impact

Asana has always been committed to creating long-term value, and listing on the Long-Term Stock Exchange has helped to elevate this commitment and provide shareholders with specifically stated values and strategies.

Guided by the Long-Term Stock Exchange, Asana codified their own practices to ensure accountability and a strong future focus. This effort helps underscore Asana's long-term work and provides a clear outlook for investors who want to ensure their interests align with the company’s strategy.

Asana’s long-term policies

  1. Long-Term Stakeholders: Asana is committed to an inclusive stakeholder approach that benefits all of our stakeholders: including our customers, employees, partners, communities, environment, and humanity.
  2. Long-Term Strategy: A significant part of Asana’s business strategy and culture is to focus on long-term growth and customer success.
  3. Long-Term Board: Asana’s Board of Directors follows corporate governance guidelines designed to help directors and management pursue Asana’s objectives.
  4. Long-Term Compensation: Asana is committed to a compensation structure that aligns senior leadership and the Board of Directors’ incentives with our long-term strategy.
  5. Long-Term Shareholders: Asana believes the LTSE’s vision aligns with Asana’s long-term philosophy that creating great returns for investors should be a natural byproduct of the work we do every day in pursuit of our mission.